Collegiate Esports
My Role
Graphic Designer, Marketing Manager
Tools
Capcut, Tiktok, Adobe Photoshop, Adobe Illustrator, Microsoft Suite
Timeframe
Fall 2020 - Ongoing
Team
Me, Safwan, Ethan, Patrick, Justin
Graphic Design
During my time in the Creative Industries program at TMU, I had the opportunity to collaborate extensively with peers across The Creative School. TMU Esports and UofT Esports are two of the top collegiate esports team in Canada and I was able to produce various graphic design work. At TMU Esports, I started as an HR Director and Graphic Designer in my first year, and by my third year, I advanced to the role of Marketing Manager. During this time, I began experimenting with short-form content, which significantly boosted engagement both online and on campus. ✦ I visualized and developed designs for TMU for use in social media and live events ✦ Lead the TikTok and Instagram Reel content ideation, overseeing the production line for a social media team of four ✦ Managed a diverse team of external artists and designers, from initial scouting and outreach to providing hands-on creative direction Currently, I am contributing as a graphic designer at UofT Esports, further honing my skills in the esports sector. With a deep passion for esports, I am eager to continue growing and ultimately pursue a career within this dynamic industry.
Social media
I aimed to make engaging TikToks to liven up the often dry esports seasons. I recruited a few video editors from our creative team, which I helped create during my time as HR Director, and together we formed a small media outlet for TMU Esports. I led monthly meetings with four team members to generate ideas and ensure we met our goals. Coordinating with all our esports teams was challenging, but we made it happen! With two semesters left to plan, we dedicated this project as a tribute to our teams graduating in 2024.
Check out some of our Reels and Tiktoks on our official page: